UI/UX and Product Designer with 10+ years of experience across editorial publishing, real estate development, and healthcare. Currently lead designer at a health-insurance SaaS startup full-time, while co-founding InnoGEV, a software startup, on the side. I bring print-trained visual precision into digital product work, integrate AI throughout the design process, and deliver end-to-end from research to working prototype.
Every major design decision has a justification beyond "I think." I run stakeholder interviews, workflow audits, and heuristic evaluations before touching a frame. When I push back on scope creep or a bad UX decision, I bring the data — which means it rarely turns into a debate.
A polished single screen is a deliverable. A design system that lets engineers ship new features without a design bottleneck is a product. I've built three Atomic Design-based component libraries from scratch and structured them so new feature requests take days, not sprints.
I speak the language of components, states, and edge cases. I've co-developed and deployed production code. My prototypes are close enough to production that handoff is a diff, not a translation — which means fewer misinterpretations and faster shipping.
Not brought in to style a decision that's already been made. I want to be in the early conversations — shaping scope, questioning assumptions, and making sure the design problem is defined correctly before anyone starts building.